People and structure
Configure users, managers, branches, departments and product visibility around the organisation.
BRAND OPERATIONS INFRASTRUCTURE
Connect the people, rules and production behind the brand.
BMP provides the operational brand infrastructure that distributed organisations need to manage approved products, users, artwork, approvals, payments, production and reporting through one governed workflow.
500,000+Orders processed
2.5 millionProofs generated since launch
≈270 yearsDTP labour saved
251+Companies onboarded
DTP labour saved is an approximate cumulative estimate, based on eight-hour days and 260 working days per year.
THE OPERATING LAYER
What is brand operations infrastructure?
Brand operations infrastructure is the practical system that connects brand standards to everyday execution. It defines who may use approved material, what they may order, what they may change, who must approve it and how the resulting activity is produced and reported.
BMP combines a customer-branded ordering platform with an accountable operations team and Jetline’s physical production capability. It is designed for repeated branded-print requirements across multiple branches, departments, franchises, agents, employees or approved customers.
Products and catalogues
Centralise approved product specifications, artwork, pricing and availability.
Personalisation
Let users update permitted information while preserving protected brand and production rules.
Workflow and approval
Apply appropriate proof, approval and payment gates to each operating group.
Production and delivery
Connect digital ordering to centralised commercial production and national distribution.
Reporting and records
Maintain order history, values, attribution, status and reconciliation exports.
CONTROL BY RESPONSIBILITY
Give each role the visibility and actions it needs.
The platform can distinguish between ordinary users, departmental managers and senior managers rather than treating everyone as the same operator.
Users
Maintain their profiles, select approved products, personalise permitted fields, review proofs and submit orders.
Department managers
Approve users, order on behalf of team members and manage operational approvals where configured.
Senior managers
Receive broader user visibility, administrative controls, reporting access and governance oversight.
CONNECTED DATA FLOW
From approved data to a produced order.
Make products available
The BMP team publishes approved products, pricing, specifications and protected templates.
Capture the requirement
Users select products, supply permitted information or upload structured bulk-order data.
Apply controls
The platform generates proofs and follows configured approval, billing and payment requirements.
Produce and report
Confirmed work moves into production while its user, branch, value and status remain recorded.
FLEXIBLE INFRASTRUCTURE
Fit the platform around the organisation.
BMP supports different operating and financial arrangements without requiring every customer to follow the same structure.
“I have been using Jetline's Brand Management Platform for a number of years. It gives me instant access to templates for various clients, lets me add details, obtain a proof, have it signed off, submit for printing and receive my printed collateral quickly.”Jacqui — Director, Be The Solution Communication Consultancy
- Bulk orderingSpreadsheet uploads reduce repetitive data entry
- Connected dataApproved data sources can support ordering workflows
- Application integrationWebsite and application requirements assessed during discovery
- Single sign-onCustomer identity integration available where required
MANAGED BRAND OPERATIONS
Supported by accountable people.
BMP is not supplied as an empty software licence. The central operations team configures and maintains catalogues, product rules, pricing structures, controlled templates, permissions and protected brand assets.
Each client is assigned an accountable Jetline representative, supported by the BMP operations team and internal escalation procedures. Formal service levels may be agreed where required.
COMMON QUESTIONS
Brand operations infrastructure.
Is BMP only an ordering website?
No. BMP combines the ordering experience with managed catalogues, controlled templates, organisational permissions, approvals, reporting, production and ongoing operational support.
Can BMP reflect our organisational hierarchy?
Yes. Users, departments, branches and management responsibilities can be configured around the customer’s agreed operating model.
Can BMP integrate with our systems?
Available options include spreadsheet uploads, connected data sources, website or application integrations and single sign-on. Technical requirements are assessed during discovery.
How long does implementation take?
A typical onboarding process takes approximately three to six weeks. Timing depends on catalogue size, organisational complexity, approved artwork, integrations, review turnaround and onboarding sessions already scheduled.
Map BMP to the way your organisation operates.
We will tailor the walkthrough to your people, catalogue, approvals, payments, integrations and reporting requirements.