Brand management, built for scale

On-brand ordering, without the admin.

BMP gives branches, departments, franchisees, agents and approved users a governed way to personalise, approve and order branded print — while your organisation retains control of artwork, approvals, expenditure and reporting.

Brand-locked templates · Flexible approvals · Centralised reporting · Nationwide production

No licensing or subscription fees. You pay for the printed products and associated services your organisation uses.

BMP product customisation editor shown in a customer-branded storefront
PROOF STATUSApprovedReady for checkout
APPROVAL ROUTE
GMFM
500,000+Orders processed
3,500+Active users
0.09%Orders requiring a rerun
251+Companies onboarded

Trusted by distributed organisations across South Africa

Standard Bank Absa Anglo American Mercedes-Benz Builders Warehouse Leroy Merlin Vox Avon
BUILT FOR DISTRIBUTED ORGANISATIONS

Give users freedom to order without losing control.

When branches, departments, franchisees or agents order branded material independently, artwork requests, approval delays, inconsistent branding and fragmented reporting quickly become difficult to manage. BMP gives users a faster way to order while keeping the organisation’s rules in place.

Reduce administration

Give approved users access to the products and templates they need without sending every request through a central marketing or procurement team.

Protect the brand

Lock fonts, colours, layouts and required content while allowing users to personalise only approved fields.

Control approvals and expenditure

Configure approval, billing and payment workflows around branches, departments, cost centres or individual users.

Improve visibility

Keep orders, users, branches, products and expenditure visible through one governed system.

SEE BMP IN CONTEXT

See how BMP connects brand control, ordering and production.

A concise overview of how distributed users can personalise, approve and order print through one governed workflow.

  • Give users speed without losing control
  • Reduce artwork and ordering admin
  • Connect digital workflows to real production
Accessible video summary

The video explains how BMP provides branded storefronts, controlled templates, proof approval, ordering and reporting, supported by Jetline’s production and national distribution network.

Open the explainer video
THE PRODUCT

One platform. Every print workflow under control.

BMP connects brand governance, personalised artwork, approvals, ordering and reporting in one intuitive experience — configured around how your organisation actually works.

bmp.jetline.co.za
Brand-safe by designFonts, colours and layout stay locked.
RequesterManagerApproved
Production-accurate proofsApproval is a mandatory gate to checkout.
Reporting that makes senseFilter by region, branch, department or user.
MORE THAN SOFTWARE

Managed by the BMP operations team

BMP is actively configured and maintained around your organisation. The BMP team manages the catalogue, product specifications, controlled templates, pricing structures, permissions and protected brand assets, reducing the administrative burden on your internal teams.

  • Catalogues are created and maintained by authorised BMP administrators
  • Product specifications remain centrally controlled
  • Brand assets are embedded into governed templates
  • Product availability is configured around organisational requirements
  • Invalid or non-compliant template configurations are technically prevented

Control that protects the outcome

Clients do not need to administer the technical product catalogue themselves. Product and template changes are managed through the BMP team to protect pricing integrity, brand compliance and production predictability.

BMP is not a free-form design tool. It deliberately restricts layout editing so that approved brand and production rules cannot be overridden.

Ongoing template and brand management

Brand, catalogue and template changes are centrally managed by BMP. Standard changes are normally completed within one to two working days, while urgent or more extensive requirements are handled according to the agreed service arrangement.

Standard template and brand updates are provided without an additional platform-change charge. Larger custom-development requirements may be separately scoped.
CAPABILITIES

Flexible enough for your organisation.
Controlled enough for your brand.

Configure the ordering experience, governance and reporting around your operating model.

01

Governed, white-labelled access

Give users access through a customer-branded platform, with permissions configured around their role, department, branch and operational responsibilities.

  • Role, branch and department-based permissions
  • Private, public and hybrid storefront configurations
  • Customer-owned domains and branded transactional communication
  • Permission-controlled product availability
  • Single sign-on available where required
02

Controlled personalisation

Let users update approved fields while protecting every important part of the brand.

  • Brand-locked templates
  • Instant artwork previews
  • Production-ready proofs
  • Product availability by user, branch, department or operating model
03

Approvals and payment

Support central, segmented, optional and hybrid approval and payment models without forcing every user through the same process.

  • Approval rules around the organisation
  • Account or online payment
  • Proof confirmation gates
04

Bulk ordering and integrations

Move high-volume work through the same governed process without repetitive data entry.

  • Spreadsheet uploads
  • Connected data sources
  • Website and application integrations
05

Reporting, reconciliation and audit visibility

Keep a consolidated view of ordering activity across users, departments, branches and workflows.

  • Complete order history, values and volumes
  • User, branch and department attribution
  • Approval, payment and workflow status
  • Reconciliation exports and permanent order records
06

Production and delivery

Connect the digital workflow to Jetline's centralised print production and national distribution capability.

  • Certified colour quality
  • Centralised production facility
  • Free distribution through 44 stores
CONTROL BY RESPONSIBILITY

The right visibility and actions for every role

BMP can distinguish between ordinary users, departmental managers and senior managers, giving each group the visibility and actions required for its role.

01

Users

Maintain their profiles, personalise approved products, review proofs and submit orders.

02

Department managers

Approve users, order on behalf of team members and manage operational approvals where configured.

03

Senior managers

Receive broader user visibility, administrative controls, reporting access and governance oversight.

BMP can integrate with customer identity systems to support centralised authentication and alignment with internal access policies.

HOW IT WORKS

From personalisation to delivery, without the back-and-forth.

Every step is visible, governed and designed to move quickly.

Request a tailored walkthrough
  1. 01

    Personalise

    User actionSelect an approved product and update permitted information.

    Management controlTemplates determine what can and cannot be changed.

  2. 02

    Approve

    User actionReview an accurate proof and submit it through the required approval route.

    Management controlApproval and payment rules are configured around the organisation.

  3. 03

    Produce and deliver

    User actionConfirm the order and track its progress.

    Management controlOrder, user, branch and expenditure data remain visible.

A TASTE OF BMP

An intuitive experience from first edit to final order.

See controlled product personalisation, an instant production proof and the mandatory approval gate in action.

  • Brand-locked personalisation
  • Production-accurate proofing
  • Guided, low-error checkout
PRODUCT WALKTHROUGH
Accessible video summary

The walkthrough demonstrates selecting a branded item, editing only approved fields, generating a production-ready proof, confirming the artwork and completing guided checkout.

PROVEN AT SCALE

Less friction. More control. Measurable impact.

Cumulative activity through BMP since the system launched.

500,000+Orders processed
3,500+Active users
0.09%Orders requiring a rerun
251+Companies onboarded
2.5 millionProofs generated since launch
Approximately 270 yearsDTP labour saved*
Request a tailored walkthrough

*Based on eight hours a day, five days a week and 260 working days a year.

TRUSTED ACROSS INDUSTRIES

Supporting distributed teams in financial services, retail, automotive, property, logistics and more.

Standard BankTiAuto InvestmentsAnglo AmericanBAICBakelsBuilders WarehouseFastway CouriersLeroy MerlinNetcare MedicrossZA PropMercedes-BenzAbsaLife and Brand PortfolioTyres & MoreVoxClientèle LifeJSEHimoinsaWürth
eXp RealtyGLS Supply Chain EquipmentVF PlusAPThunder Brothers Car WashLibra Insurance BrokersWorkforce HoldingsTorga OpticalMandated Property GroupProperty.CoZaProperty.NetMacmillan Education South AfricaLabourNetTiger Wheel & TyreAvonAssupolVivica GroupThe GarageHuize MarkOnly Realty Property Group
WHAT CLIENTS SAY
“Jetline has successfully managed our large monthly flyer distribution and various smaller, complex print requirements, saving us time and money. They have helped us streamline delivery deadlines and solve complex requirements through their Brand Management Platform.”
Francois
FrancoisRegional Marketing ManagerVox Telecommunications
“I have been using Jetline's Brand Management Platform for a number of years. It gives me instant access to templates for various clients, lets me add details, obtain a proof, have it signed off, submit for printing and receive my printed collateral quickly.”
Jacqui
JacquiDirectorBe The Solution Communication Consultancy
“Our experience with Jetline's Brand Management Platform has been nothing short of fantastic. Their team has constantly exceeded expectations. For many years we struggled to source a print house that could handle our unique requirements and time-sensitive projects; this was immediately put to rest once our account was in their hands.”
Trisha
TrishaHead of MarketingVivica Group
“Everything you need is auto-generated and a click away, saving a huge amount of time and helping eliminate typos and errors. The behind-the-scenes support team is just as incredible and super-efficient. This has been a game changer for my team.”
Cassandra
CassandraGauteng Design ManagerPam Golding Properties
“I've worked with Jetline's Brand Management Platform team for a year. They're always eager to assist, showing passion, dedication and innovation in their approach. Thank you for consistently exceeding expectations with your quick turnaround and excellent service.”
Charmain
CharmainClient Engagement and SponsorshipsAbsa Group Limited
“We truly appreciate the Jetline Brand Management Platform team's exceptional service. Your dedication to excellence consistently ensures that our projects shine. Your unmatched turnaround time is a testament to your efficiency and professionalism.”
Mpho
MphoSenior Below The Line SpecialistFNB
“BMP has sped up our order process significantly and taken substantial administrative overhead off our hands. It has also helped us maintain consistency in our corporate identity. We are extremely happy with Jetline's quality, speed, flexibility and service.”
Hayley
HayleyLead, Account Management & OperationsStandard Bank
“We have been using Jetline's Brand Management Platform for a few years, and the service we received on day one is still as consistent and excellent today as it was back then. The team are amazingly helpful—not only our supplier, but our advisors and partners.”
Shareen
ShareenMarketing ManagerThe Garage SA
THE PRODUCTION ENGINE

Built to keep your brand moving.

Behind BMP is Jetline's Wynberg production facility — engineered for resilience, scale and dependable turnaround even when the unexpected happens.

Certified production qualityGoverned digital ordering connected to experienced print specialists.
30,000m2

under roof, giving us the production capacity to support complex national requirements.

1.0MW

of solar power supporting more resilient and sustainable operations.

1.3MW

of backup generation to protect production against power interruptions.

Dual gigabit fibre

with redundant connections to keep data and production workflows online.

44-store national network

Client orders can be distributed free of charge through Jetline stores across South Africa, connecting centralised production to teams around the country.

ONE PRODUCTION UMBRELLA

Six disciplines. Specialist execution. One Jetline service.

BMP brings different print requirements into one governed ordering relationship, then routes each job through the production discipline best suited to it.

LithographicHigh-volume, colour-critical print
FlexographicLabels and packaging applications
ContinuousForms and continuous stationery
DigitalShort runs and personalised print
Large & Grand FormatSignage, displays and oversized graphics
Branded Clothing & MerchandiseApparel, gifts and promotional products
SPECIALISED TECHNICAL CAPABILITY

More than standard print formats.

Our specialist production capability also covers engineered point-of-sale material, display units and complex folded products, including formats associated with Pocket Media and Marins.

POSDisplay unitsComplex folded products
BUILT ON JETLINE

Digital control, backed by proven print capability.

BMP is delivered by Jetline, a Level 1 B-BBEE company with certified centralised production and a 44-store distribution network across South Africa.

Level 1 B-BBEE certification badgeB-BBEE statusLevel 1
ISO 9001 quality management certification badgeQuality managementISO 9001
ISO 14001 environmental management certification badgeEnvironmental managementISO 14001
ISO 12647 colour quality certification badgeColour qualityISO 12647
THE PEOPLE BEHIND BMP

Technology backed by a team who knows your workflow.

From setup and production coordination to delivery, our specialists stay close to the work and accountable for the outcome.

Greg, Head of Department01

Greg

Head of Department

Heila, Production Coordinator02

Heila

Production Coordinator

Stoffel, Print Production Specialist03

Stoffel

Print Production Specialist

Manuel, Delivery Specialist04

Manuel

Delivery Specialist

ONGOING SUPPORT

Supported by accountable people

Each BMP client is assigned an accountable Jetline representative, supported by the central BMP operations team. Requests are routed to qualified personnel, with internal escalation available where required.

  • Dedicated account representation
  • Central BMP operations support
  • Internal escalation procedures
  • Service levels defined around the client arrangement

Formal service levels may be agreed where required.

FROM BRIEF TO LAUNCH

A considered onboarding process, built around your business.

Every BMP setup is shaped around the way your organisation orders, pays, approves and distributes branded material.

Your BMP launch path
Tailored setup Guided review01—05
  1. 01
    DISCOVER

    Understand the requirement

    We start with your needs, pain points, business structure and expected order volumes. We also agree the right financial model: head-office billing, independent branches, direct employee transactions or a combination.

    You supply Stakeholders, current process, volumes and billing requirements Needs and billing model mapped
  2. 02
    BUILD

    Build the catalogue

    Once we receive your approved artwork, we turn it into products on the storefront and calculate product pricing around your expected order volumes.

    You supply Approved artwork, product list and expected volumes Products and pricing prepared
  3. 03
    CONFIGURE

    Brand and structure

    Your storefront is skinned to fit your brand and can be white-labelled on your own domain. We add the required organisational structure and configure it for private internal use or public access.

    You supply Brand assets, branches, departments and user structure Branded storefront configured
  4. 04
    VALIDATE

    Management review

    Management receives login access to explore the storefront, experience the ordering flow and request any changes before rollout.

    You supply Reviewers, test feedback and approval decisions Feedback captured and refined
  5. 05
    LAUNCH

    Launch to your audience

    Once reviewed and approved, the storefront is launched across your organisation or made public as a merchandise store, depending on the agreed model.

    You supply Final sign-off and rollout audience Storefront ready for users
TYPICAL ONBOARDING WINDOWApproximately 3–6 weeks

Timing depends on catalogue size, organisational complexity, approved artwork availability, review turnaround and onboarding sessions already scheduled. It is confirmed after the initial meeting and is not guaranteed.

After launch, BMP continues to support user adoption, catalogue updates, template changes and operational refinement as the organisation's requirements develop.

FREQUENTLY ASKED QUESTIONS

Practical answers before we talk.

BMP is configured around your organisation rather than supplied as a fixed, one-size-fits-all storefront.

BMP is designed for organisations with repeated branded print requirements across multiple branches, departments, franchises, agents, employees or approved customers. The structure, catalogue and workflow are configured around the organisation’s operating model.

No. Templates can be configured so that users may edit only approved fields. Fonts, colours, layouts and other protected brand elements can remain locked.

Yes. BMP can support central, segmented, optional and hybrid approval and payment models, including workflows configured around branches, departments, users or financial requirements.

BMP can be configured around central billing, branch billing, account payments, online payments or a combination, depending on the agreed operating model.

Yes. The storefront can be branded for the organisation and may be configured on a customer-specific domain where required.

Yes. Available options include spreadsheet-based bulk ordering, connected data sources and integrations with websites or applications. Integration requirements are assessed during the discovery process.

A typical onboarding process takes approximately three to six weeks. Actual timing depends on the catalogue, organisational structure, approved artwork, required integrations and review turnaround.

No. BMP can support private internal ordering as well as approved public merchandise or member-facing storefronts, depending on the required configuration.

BMP platform access does not carry a licensing or subscription fee. Clients pay for printed products and associated services. Large-scale custom development, specialist integrations or requirements outside the standard operating model may be separately scoped.

BMP can support single sign-on and integration with customer identity systems. Technical requirements, authentication standards and organisational security policies are assessed during discovery.

The BMP team centrally manages product, brand and template updates. Standard changes are normally completed within one to two working days. Urgent, extensive or technically complex requirements are handled according to the agreed service arrangement, and large custom-development requirements may be separately scoped.

REQUEST A TAILORED WALKTHROUGH

See what BMP could look like for your organisation.

Tell us how your organisation currently manages branded print. A BMP specialist will contact you to arrange a focused walkthrough based on your workflow.

FOCUSED, NOT GENERIC

Tell us about your workflow.

01
What would you like BMP to help with?
Request a tailored walkthrough